Creative Director/Art Director/Consultant
Currently at Wells Fargo. I was asked to help the in-house agency become a more robust full service agency with the goal of consolidating all brand advertising under one roof as opposed to having multiple agencies.
Have helped expand role of agency by being able to take on larger brand assignments that requires experience of cross platform branding. We have been delivering more strategic and conceptual creative with inventive multi-platform solutions. Media included: AR, experiential, social, and video content.
Directed day to day work stream for hundreds of products with the goal of creating memory sharing stories and driving promos. This included managing creative teams
and work created to run on multiple social platforms such as FB, Instagram, Pinterest, and YouTube. Video, gifs, stories, etc, from concept to production and finish. Efforts drove traffic to site up 70%.
Was brought on as a Creative Director/Strategy Consultant to evolve this startup e-comm fashion brand and narrow it’s focus to target for next wave of creative. In addition, I guided, created and produced e-commerce communications across Instagram, FB, and email platforms.
Clients: Benadryl, Children’s Benadryl, Zyrtec, T. Rowe Price. Managed 2-3 Art Director/Copywriter teams on Benadryl and Zyrtec brands. Highlight: For Benadryl and Children’s Benadryl,
we were tasked with making the brand feel modern and relevant again. In our research, we found this brand has quite a loyal following that we decided to tap into, while capturing the attention of new consumers.
I was Creative Director of our team that launched the campaign across multiple platforms and was very successful in creating buzz and engaging in an on-going conversation with their target across FB, Twitter and Instagram. With over 2 million plus FB views and brand engagement at 90%, it was a fun and successful conversation.
Responsibilities: Cultivated and maintained a collaborative relationship with clients. Oversaw creative and creative teams as well as
concepting and creating successful campaigns with copywriter partner on Zyrtec and T .Rowe Price clients. Saw work through from ideation to production to finish.
Media included: film content, video content, banners (static, Flash, gif), rich media, activations, and gifs to run on FB, Instagram, You Tube, broadcast and native platforms.
KBS+, Saatchi, JWT/NY:
American Express Small Business, Simmons, Zyrtec, Johnson & Johnson, Jergens, new business.
Had the pleasure of being brought in for long term projects with these amazing agencies to create and produce multi-platform work for clients. Usually under tight timelines.
Associate Creative Director
Chase (retail & cards): Highlight: When I was brought on, Chase was poised to broaden it’s now nationwide reach, after a couple of major acquisitions. Before then, it had been an east coast only bank.
I was part of lead creative team instrumental in creating the successful launch campaign that introduced Chase to the rest of the country, as well as managing ongoing work. Our efforts were rewarded as new accounts tripled over the course of the campaign and brand engagement improved 93%. We also introduced first wave of expanding Chase into the mobile and digital space by launching Chase mobile apps, banners, microsites for certain products, film, print and OOH. Oversaw 1-2 teams during my time there, as well as being part of the agency as we were named Agency of the Year from Ad Age and Adweek 2009, 2011, and No. 2 Agency A-list Ad Age 2010.
Additional clients: Marriott and Courtyard brands, Staples, Reebok, 7UP, Crayola, The Wall Street Journal, Viagra, new business.
Responsibilities: Established and maintained collaborative relationships with clients. Created, presented, produced and managed creative in all aspects of creative process. From ideation to production to finish.
Media included: film, digital, social, print, OOH.
Sr. Art Director
McDonald’s, Dell, Bud Light
Created and produced work for multiple brands. Developed successful collaborative working relationships with clients. Produced tv spot for the Olympics that resulted in award recognized work for McDonald’s.
Media included: film, print, OOH.
Baby AD in advertising, learned the ropes at this famed agency. Art Director for broadcast, print and OOH
Additional Clients include : Godiva, Kraft, Seagram's, Sheraton Hotels, and American Express to name a few.
AWARDS AND RECOGNITION
Andrea's work has been recognized in Cannes, Communication Arts and the One Show
Adobe CS/Creative Cloud / Sketch / Keynote / Concept Development / Production / Filmmaking / Storytelling / Strategy / Branding /
New Business / Content / Mentorship / Design / Photography / Typography / Digital / Social / Mobile / Experiential / Print / OOH
Miami Ad School Atlanta@Portfolio Center