TAPPED INTO THIS HERITAGE BRAND’S FAN BASE FOR A REBRAND
When children suffer from allergies, parents shared with us that their child will act out and not be themselves. We turned that insight into the next chapter of our campaign. We showed parents how Benadryl can help when allergies show up at their house. As with Adult Benadryl, we created content for social posts, gifs and our website. And happy to see that the work is continuing to resonate with our audience.