CREATED A CAMPAIGN BASED ON A UNIQUE ADVANTAGE
ONLY THIS HERITAGE BRAND COULD CLAIM
Marriott Hotels and Resorts asked us to create a campaign for them that could run internationally and stand out to the international traveler who looks at travel as an experience even when on business.
Since Marriott is one of the only true international hotel brands and has such a rich heritage,
we thought who better to say, "Those who love travel always have a place to stay."
The style of the photography in the campaign would be like the photographs of Slim Aarons. Shots of travelers caught in a moment enjoying themselves on business as well as on holiday, when travel really was glamorous.
Only the fashion and accessories of modern life would be updated.
SOCIAL
Travelers will use #lovetravel and post their favorite spots to see, eat and do in cities worldwide where there is a Marriott location through Instagram, Facebook, and Twitter. Marriott guests can access the guide from any computer or mobile device and easily find a recommendation anywhere in the world. Reco’s are constantly updated and easy to access making Marriott part of the fabric of any destination.