INTRODUCED CHASE AS A NATIONWIDE BRAND
My partner and I were the lead creative team that helped brand Chase and take them nationwide. We made Chase relatable, friendly, all while communicating how Chase was uniquely equipped to help you in all aspects of your financial life. At the time, all the competition’s brand work looked and sounded the same with bland color imagery and lack of personality. The look of the Chase was just as important as the message in making them stand out in the category.